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Re-release of consumer poll-indentifying how British Columbians make choices.
  Mar 31, 2004

A random telephone survey of 500 British Columbians undertaken between October 9 and October 14, 2002. This survey features and error rate of plus or minus 7%, 19 times out of 20, @ 98% competency.

Question #1
Have you in the past year used the Better Business Bureau to assist you to determine the credibility of a company, individual or group whose goods or services you potentially sought
Yes    03. %
No    97. %
Question #2
Which of the following persons, groups, or organizations are you the most likely to use for a recommendation when considering the purchase of goods or services for your family, home or office?
Friends, family and associates    76. %
Telus SuperPages (formerly Yellow Pages)    16. %
Better Business Bureau    08 %
Question #3
In 2002, with the increase in news technology, and the advancement of consumer information on computers and elsewhere, are consumer advocacy organizations like the Better Business Bureau relevant to your consumer needs?
Yes    02 %
No    98 %
Question #4
Does generic advertising in periodical publications such as the Telus SuperPages influence or otherwise help to determine your consumer choices for goods and services?
Yes    17. %
No    83 %
Commentary
The Better Business Bureau is no longer a required element of Consumer awareness for British Columbia. I has become a name only and serves little practical purpose. The Better Business Bureau should reconsider its place in the life of British Columbians, or better improve itself by making its informational services more relevant or accurate. British Columbians would best be protected from so-called scams and other nefarious activities by conventional news agencies or the police directly, because the public pays more attention to them.
BC businesses are paying too much money to advertise in publications like the Telus SuperPages with the inflated hope of return by way of new business. Start-up companies in particular should consider more modest advertising, and retain the savings to support quality of product to the BC consumer, thereby improving its goodwill.

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