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Surrey Mayor Poll
  Nov 11, 2005

This is a digit dialing of 205 “dedicated municipal voters” in the City of Surrey, British Columbia between October 4th and 11th, 2005. This poll features a margin of error of 4.75%, 18 times out of 20 @96% competency level.

Question #1
In your opinion how would you rate Surrey Mayor Doug McCallum’s performance as Chair of Translink?
Good    23 %
Fair    35 %
Poor    42 %
Question #2
Are you in favour of parking stall taxes for Surrey?
Yes    28 %
No    63 %
Dont' Care    09 %
Question #3
Surrey Mayor Doug McCallum is seeking another term in office. Do you intend to support Mayor Doug McCallum for another term?
Yes    37 %
No    51 %
Undecided    12 %
Question #4
Longtime Surrey City councilor Dianne Watts is largely expected to challenge Doug McCallum to the Mayor’s Chair. If she decides to run do you intend to support Dianne Watts for Mayor over incumbent Doug McCallum?
Yes    41 %
No    43 %
Undecided    16 %
As Chair of Translink Surrey Mayor Doug McCallum possessed a great deal of power within the GVRD. This role did not ingratiate him to Surrey voters according to this poll. Translink’s most recent decision to go ahead with parking stall taxes has also not helped his popularity.
Three-term city councilor Dianne Watts is (now) challenging Mayor Doug McCallum in this year’s civic election. She is slightly more popular than McCallum now (she was even in a ROBBINS poll published two years ago). However she is less well known than Doug McCallum and in a year where the word ‘change’ is being used in Surrey, this should work to her advantage. Statistical score: McCallum (47.7%; Dianne Watts-52.3%)
Insight-Doug McCallum is less well liked by female voters than male voters. Some male supporters however do not understand that his role as Translink’s Chair is a political one. Specifically, some respondents who think Doug McCallum’s performance with Translink was “Good” will not support him for Mayor, because “they think he should just concentrate on the one job.”
Mayor McCallum’s biggest advantages are his extensive political leadership experience, and the fact he knows Surrey well. His experience as Chair of Translink may hurt his re-election, but he has become a very powerful politician. His disadvantages are that he has been at the job a long time, (for many Surrey residents too long). He is dismissive of anyone who disagrees with him, which makes him an annoying political personality.
Many male voters (respondents) are not as familiar with Surrey city councillor Dianne Watts. She is bright, knows the issues surrounding Surrey politics and is extremely photogenic. Ms. Watt’s political upside is all blue sky. She is attractive, articulate, compassionate, and considered by her peers to be forthright and honest. Her downside is her organization has not done enough to get her name out, and when you are as talented and attractive as she is, this is just an inexcusable mistake, particularly when your opponent is pretty short on charisma.

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